Belk’s New B

12 Apr

If you’re like me, Belk is a store your mom dragged you into when you were ten, full of women’s clothes and stuffy perfume. I would have rather been at the nearest Limited Too. So for the 122 year retailer, and for the first time since 1967, Belk is taking an active hand in changing their image. (http://jacksonville.com/business/2010-10-04/story/belk-chain-reinvents-itself-new-logo-and-identity)

After 43 years, the new elegant lettering will be replaces with a more streamline, modern look. (http://www.ajc.com/business/belk-rebrands-for-the-659268.html) Belk is even implementing a new catch phrase, “Modern. Southern. Style.” Aimed at the majority of their customers; southern women. The new logo hopes to start attracting customers beyond their demographic.

Some skeptics find the new logo rather mediocre; a rip off of Bloomingdales with a hint of Macy’s, and the flower on the side a little misleading. (http://cltblog.com/10810).

http://www.underconsideration.com/brandnew/archives/belk_flourishes.php

For those of you traditionalists don’t fret. Belk has still maintained a family owned operation and still stands to serve their loyal shoppers. The new logo is, “what we aspire to be in the future,” said Tim Belk, chairman and CEO. “We want to reflect our increased focus on meeting the fashion needs of our modern customers while we will continue to meet the needs of our traditional and classic customers.” http://www.underconsideration.com/brandnew/archives/belk_flourishes.php

 

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